2026 updated social media size reference. All image and video dimensions for Instagram (feed, stories, reels), Facebook, Twitter/X, LinkedIn, TikTok, YouTube, Pinterest, Snapchat — with safe areas, and copy-ready JSON/CSS/Sketch formats.
Specs (2026 updated)
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How to Use Social Media Size Reference in 3 Steps
Configure. Pick a platform or search by format (story, reel, cover, profile, ad). Each spec shows recommended pixel size, aspect ratio, and safe-area overlay.
Process. Review the safe-area guide — parts of the image that may be covered by platform UI (story stickers, profile links, etc.). Design for the safe zone.
Export. Copy JSON, CSS variables, or Sketch artboard settings with one click. Build your own asset library in your design tool from these exact specs.
Why Social Media Size Reference on Pixlane
Social media platforms change their image specs constantly — what worked last year may be cropped or blurred today. Pixlane maintains the current 2026 size matrix for every major platform (Instagram, Facebook, Twitter/X, LinkedIn, TikTok, YouTube, Pinterest, Snapchat), with separate specs for feed, stories, reels, profile, cover, and ad placements. Each spec includes recommended size, aspect ratio, safe-area overlay, and copy-ready JSON/CSS for your design system.
2026 Current Specs — Updated for the 2026 platform specs — including recent changes (Instagram 9:16 feed unification, LinkedIn cover 1584×396, X premium video formats).
Safe-Area Overlays — Visual overlay showing UI-blocked zones per platform. Instagram Stories reserves 250px top + 220px bottom; Reels reserves different areas for caption + music. Designs respecting these are never cut off.
Copy-Ready Formats — One-click export: JSON (for design tokens), CSS custom properties (for web assets), SCSS variables, Sketch/Figma artboard JSON. Drop into your design system.
Platforms evolve: Instagram unified stories/reels aspect ratio to 9:16 in 2023, LinkedIn revised cover size in 2022, Twitter rebranded to X with new ad formats in 2024. Using 2-year-old specs means images get cropped or auto-scaled, losing quality.
What is safe area?
The zone within an image that platform UI won't cover. Instagram Stories shows profile icon top-left, story-engagement buttons bottom — avoid putting critical text or faces in those zones. The safe-area overlay shows exactly where to place content.
Should I upload at max size?
Yes, but not above. Platforms downsample larger images (wastes quality + bandwidth) and upsample smaller images (looks pixelated). Hitting the exact recommended size gives best results.
Is this tool free?
Yes. Social Media Size Reference on Pixlane is completely free with no signup required.